A guest post by Robin Adams of Perfect Blend Video.
There is no doubt that the number one reason why video has increased in importance for businesses around the globe is YouTube.
From it’s early days back in 2005 when it was just a small site for people to share video’s they had shot with friends, it has grown into a worldwide phenomenon. Bought by Google (usually a sign of importance) it has grown to the point it is now the world’s second largest search engine and 3rd largest website. 3 days of video is uploaded every hour, and it continues to develop and become the web’s no.1 resource for all things video.
But what’s the point I hear you ask?
I’m a business who operates in a very local area, with local customers. Why would anyone want to watch my videos? How will it help my business?
The thing with YouTube is that it’s very easy to get “lost in the mix”. The numbers are so big and impressive, that many forget why they are making a video in the first place – which is always the first question to ask.
Video takes time – especially if you want it to look good. The idea that you can switch your phone on and do a quick video is fine… but in reality it’s just not that simple, especially if you are looking to get results (and not just be involved in a vanity project).
When working with our customers, we never start with YouTube, we start with why –
- Why do you want to make a video?
- How will it help your business?
- Who’s going to watch it?
These 3 questions are very important and should always be answered with any video before you get to the decision of where. So if you’re looking at video, focus on these 3 questions first.
Once you’ve got these answered the next question is where – and that’s when the YouTube decision comes in.
Here are a few specific reasons why you would put your video on YouTube –
- You need somewhere to store it. When you make a video you need to store it somewhere so that people can watch it. Many people use YouTube as a big disk drive, storing videos there and then “embedding” them into their website (Embedding is like creating a little window in your website that the video can play in – it’s not stored on the website but “streamed” from where it’s stored). There’s nothing wrong with this and certainly one of the reasons YouTube has been so successful is that it makes it so easy to store a video and embed it elsewhere. However, there are many other ways you can store it and stream it which might be better for you (and give huge flexibility) so don’t assume YouTube is your only solution.
- You want to do well in SEO. SEO (Search Engine Optimisation) is the technique of making sure your webpage/video appears at the top of the page of Google for the term that people are searching for when they search for you. It’s based on many things, but simply put video does well with search. Back in 2009 a survey was done that suggested a well optimised video was 52 times more likely to be on the front page of Google than a comparative webpage with no video. Now things have changed quite a bit since 2009, and so this figure is not directly relevant anymore, but the fact is that Google likes video and if you optimise things correctly in YouTube you can potentially pick up enquiries from these videos.
- You want to create a social community based on video. At it’s core, YouTube is social media. You can comment, share, have followers and like videos, so if you want to upload a load of videos and develop a community then YouTube can really help.
So that’s how YouTube can help… but as with anything you don’t just “upload a video” and wait for the money to roll in… you need to make it work for you…and that’s why it’s so important to ask the why/how/who questions up front.
From that you’ll know that just uploading a video is only part of the story, the real important part is getting the video seen by the right people – and that doesn’t happen by accident.
If you want to know more about the why/how/who questions, you can download a free comprehensive guide to video marketing here It covers all the key steps you need to understand of how video can help your business.
Guest Post By Robin Adams.
Robin is a partner at Perfect Blend Video, a video company that’s just as concerned about making sure your video is seen by the right people as they are about making your business look great on camera. You can learn more about their services by calling 020 3418 9740 and see how video can help you here.
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