Let me tell you a story; it is why we do what we do…
“It all started one day in 2008. After nearly 20 years in commercial banking it dawned on me that I no longer enjoyed my job. The credit crunch was at it’s height. At the time I worked for a major high street bank running a portfolio of really good business clients. That morning the bank issued a directive that we were to cease all property lending and advise clients that for the time being we had stopped lending for property.
I had several clients who were waiting to complete on purchases, developers buying sites and businesses acquiring new premises. I had to break the news that the lending agreed had been pulled. If the client was left in a hole it was their hole, not ours.
To me my clients were never just names and numbers, they were people. I knew many of them well, and their families and I was an integral part of their everyday lives. They trusted me and that trust meant a lot to me; I had worked hard for it and overnight it disappeared due to a change of company policy.
I never blamed the bank for doing what they did; it was just what happened at the time across the industry. It was nothing personal. It really was an extraordinary time.
I realised that I no longer enjoyed my job. Everything I had loved for so long about my job had gone. Many of my colleagues could adapt to the brave new world, but for me the new dictatorial approach was not going to work.
It was that day when I realised that the client had nobody who was genuinely on their side, nobody telling them what lenders were doing and nobody fighting their corner. There was a shift in commercial lending; new players were entering the market, new banks; the dawn of peer-to-peer lending; but nobody was explaining how it all worked and working solely to help the client.
Something new was needed, something different; plus, I never saw why finance required a pinstripe suit or needed to be such a grey subject.
My phone started ringing; with former clients asking for my help, and Lime Consultancy was born. Since then the business has continued to grow and adapt, leading to our change of name in 2023 and the rebrand to Lime Finance Solutions“
About Lime Finance Solutions
We are an FCA authorised commercial finance broker that set out to do things differently, change the perception of finance and be someone who is 100% on the client side.
Too often a client will be cautious about what they tell a lender to avoid endangering their chances of getting finance, they declare another level of detail to their accountant and another still to the Taxman.
We are none of those people. We sit separate to all of them and are a safe place for clients to tell us everything, we can then work with them to find the right finance solution, living up to our strapline ‘we are on your side’.
See more about us on Our Team page.
Our Story – Why We Exist
We are delighted to have been shortlisted in 2021 for national broker awards and winners in 2022 as the best small commercial finance broker in UK!