Get Wise & Go Live! – Nursery & Childcare Guest Blog

Childcare nursery consultancyGetting your Day Nursery business on the internet can have real benefits. Having a website can seriously help you grow your profits and be a useful marketing tool for your business.

More and more parents are turning to the internet to research their childcare options, and to make an initial assessment of daycare centres and nurseries. Having a professional website for your daycare or nursery business will help increase enrolment and interest locally. It can also save you time as prospective parents download a prospectus, register online or even pay their fees online.

A website is cheaper and more flexible than print advertising. It is an affordable and long lasting marketing tool. The content can be changed without having to ask someone to do it for you and you can potentially reach a wider audience.

One of the ways to keep in touch with existing parents and prospective parents is to email a newsletter or offer via the website admin. It is fast, cheap and very professional. It has great potential for open two-way communication between the potential customer and the nursery.

A website can also be a form of media from which prospective and existing parents can acquire information. You can use this media to sell advertising space to other businesses. You may opt for a business advert that sells ethical products and services to families.

People are very busy and they need convenience. It is far more convenient for a parent to research nurseries on the Internet than it is to get in a car, drive somewhere and look for, or ask someone for information. The prospective parent can visit your website whenever they like in their own privacy and comfort, without stresses and distractions.

With a website you are offering convenience, and an individualised customer service. You are adding value to your offering and your prospective and existing parents experience a higher level of satisfaction. The other ways to add value is by featuring tips, articles, advice and content that is generally interesting to parents of young children.

A website gives you the opportunity to tell prospective parents what you are offering and why you deserve their trust and confidence. It is a relationship building tool. Parents research nurseries before choosing which one to visit so that they can determine for themselves whether a particular service is right to care for their precious child.

Getting lost trying to find a nursery can be frustrating for a prospective parent. So by placing a location map and address with directions and landmarks you will encourage more visits.

A website is your greatest marketing tool!

Guest Post By Catriona Nason of Daycare Doctor

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