Better Networking For Your Business (Part 2)

In part 1 we looked at some basic networking mistakes and some top tips to get more from the networking events you visit. Now we will look at some easy ways to ‘work the room’ and get speaking to the people who you can work with.

Networking is about building relationships. It is the first time you will likely have met someone and it is the very start of your collaborative working relationship.

A common mistake is to talk or lean toward people you know, who are easy to talk to and make the networking event comfortable for you. Step one is to avoid this, go meet new people who you don’t know but would quite like to get to know. Part of this is about knowing who is at your networking event, so do your homework and get an attendee list in advance.

Who’s Who?

Entering a room of strangers, knowing who you would like to talk to but don’t know where they are or what they look like can be a challenge. The easy answer is ask the organiser. Normally there will be a registration process, so ask that person who other people are. Job done!

Everybody Is Already Talking?

Breaking into a group seem difficult, but it doesn’t have to be. Often you will see groups of 3 or 4 people talking together (networking), you would like to join in but don’t know how? Then try these simple words –

Approach a group of 2/3 people, then say “sorry to butt in, I’m Dave from Lime Consultancy, sorry I interrupted, please carry on…” This will see you introduced to the group, they will provide a quick overview of the ongoing conversation and you are now part of the clique. By the way, please change the name as that’s me! But, apart from that stick to those words and you will be fine.

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Author Byline – By David Farmer


2 thoughts on “Better Networking For Your Business (Part 2)

  • Great article from a seasoned networker, Dave!

    A tactical sugggestion:

    In a networking room full of strangers, position yourself by the tea and coffee (or the buffet!) Suss out where the milk is and how the coffee plunger works (they’re all different, and you can end up wearing the contents if you’re not careful!)

    Everybody heads for the catering, especially if they too are new to the group (sometimes ushered over by the host, who will be keen to get back on welcoming duty) and you can strike up a conversation as you help them to a tea or coffee. They’ll be grateful, and you have a friend. Then you turn to the next arrival, do the coffee monitor thing again, and introduce them to the first one. So, now you’re an introducer and a helpful bod from the word go.

    When you’ve met enough people using this method (I even have a spare name badge with ‘Keith Grover, Tea Boy & Coffee Monitor ‘ on it, but that’s just me :0) you’ll find there’s one of your new-found ‘friends’ in several of the chatting groups around the room, so just head over and join them – instant access!

    • Ah! The little things that we learn upon the way are like gold dust sometimes! I always thought you were just being polite, now we know the real reason! Great comment Keith, thanks for adding it.

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