Crowdfunding: The Quintessential Marketing Tool

Introduction On the surface crowdfunding appears to simply be a social media marketing mechanism that integrates a potential online community with an accounting function. Closer examination of a crowdfunding campaign shows a unique marketing opportunity that requires business owners to promote their companies, using social media, to new audiences. This organized promotion increases the campaign’s
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What Is Kickstarter?

What Is Kickstarter Kickstarter is a crowdfunding platform. It is a way for businesses to raise finance for a particular project. Why Kickstarter Differs There are loads of platforms out there to raise finance for your business, however Kickstarter is very different from other platforms. I will try and show how. Your Investors Don’t Want
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