Crowdfunding in Action!

Crowdfunding I spend a lot of time talking about crowdfunding and what it can help your business achieve. I talk about equity funding, debt or reward crowdfunding. So, to try and make things a little more tangible and easier to understand then here are a few ‘live’ pitches on leading equity crowdfunding site, Crowdcube. This proposal
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Statue of Liberty, The First Crowdfunding Project Ever

Crowdfunding, Not a Modern Thing For most people, crowdfunding has been something that has come to the fore in the last few years. Stories of electric bikes, lego cars, solar powered TVs, 3D Printers etc have all made the news for being projects financed through crowdfunding. However, crowdfunding is not a modern thing. In 1885
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Crowdfunding: The Quintessential Marketing Tool

Introduction On the surface crowdfunding appears to simply be a social media marketing mechanism that integrates a potential online community with an accounting function. Closer examination of a crowdfunding campaign shows a unique marketing opportunity that requires business owners to promote their companies, using social media, to new audiences. This organized promotion increases the campaign’s
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What Is Kickstarter?

What Is Kickstarter Kickstarter is a crowdfunding platform. It is a way for businesses to raise finance for a particular project. Why Kickstarter Differs There are loads of platforms out there to raise finance for your business, however Kickstarter is very different from other platforms. I will try and show how. Your Investors Don’t Want
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